What Are Backlinks And How They Are Important In SEO?


In the world of making websites show up on Google, there is a super important thing called “backlinks”. Backlinks are when one website says something nice about another website by putting a link to it. This helps the websites become more popular and show up higher when you search on Google.

In this blog you will know about “what are backlinks and how they are important in SEO.

What are Backlinks

What Are Backlinks ?

Backlinks are incoming links from one website to another. When one website includes a hyperlink that directs users to another site, it creates a backlink for the latter.

Do Follow Backlink: In SEO, a do follow backlink is like a vote of confidence or a recommendation from one website to another. When a website gives another website a do-follow backlink, it means that it trusts the content on that link. The term do follow comes from the fact that search engines “follow” these links, considering them as signals of credibility, authority, and relevance.

No Follow Backlink: When a website includes a no-follow attribute in a link, it signals to search engines that they should not follow or give credit to that particular link. Essentially, its a way of saying, I’m mentioning this link, but it’s not necessarily an endorsement or a vote of confidence.

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What is a Quality Backlink?

A quality backlink is a hyperlink from one website to another that comes from a reputable, authoritative, and relevant source. Quality backlinks play a crucial role in Search Engine Optimization (SEO) by signaling to search engines that the linked content is valuable and trustworthy.

Key Points that define a Quality Backlink:

  • Relevance: The link is about the same things as the page it’s linking to.
  • Comes from a Trusted Source: The website putting the link is well-known and trusted by people.
  • Comes from Different Places: Links come from all kinds of websites, not just one type showing that lots of people likes the content

Importance of Backlinking in SEO

Above we have discussed about what are backlinks and its types. Let’s explore why backlinking holds such more importance in the world of SEO.

Building Trust and Credibility: When reputable websites link to your content, it is like receiving a vote of confidence from experts in your field. Search engines interpret these votes as signals of trust and credibility, establishing your website as a reliable source of information.

Enhancing Search Engine Rankings: Search engines such as Google use complex algorithms to determine the relevance and authority of websites. Backlinks play a crucial role in these algorithms. Websites with a strong portfolio of quality backlinks tend to rank higher in search engine results pages making them more visible to users searching for related content.

Drive Targeted Traffic To Your Website: Quality backlinks not only boost your websites SEO but also serve as pathways for interested users to discover your content. When users click on a backlink from another reputable site it is a direct route to your pages. This increase in specific visitors boosts the chances of interaction and conversions.

Indexing and crawling efficiency: Search engines use backlinks to discover and index new content. When a reputable website links to your pages, it can speed up the crawling and indexing process. This means your content gets included in search engine databases faster ensuring it’s available to users searching for relevant information.

Content Virality: A well-placed backlink is like a online recommendation on the back for your content. It’s a way for other websites to say, “This is valuable and you should check it out.” As more websites link to your content the potential for it to go viral and reach for a broader audience increases.

Backlinking is not just a strategy its a crucial part of making SEO done well. When you build a network of good backlinks, you boost your website position on search engines and also strengthen trust, reliability, and expertise in your specific area.

Different Types of Backlinking You Can Do:

Guest Blogging: Guest blogging, also known as guest posting, is a practice where individuals or content creators write and contribute articles or blog posts for another person’s or website’s blog. And in return get a backlinks from that websites. It’s an effective way to reach new audiences, establish authority, and create mutually beneficial connections in the online community.

Social Bookmarking: Social bookmarking is an online practice where users save, organize, and share links to web pages or resources that they find interesting or useful. Instead of saving bookmarks on their local devices, users store and categorize these bookmarks on web platforms designed for social bookmarking. Some of the famous social bookmarking websites are Pinterest, reddit, pocket etc.

Business Citations: A citation backlinking is a type of link that occurs when a website references or mentions your business, brand, or content without necessarily providing a direct hyperlink to your website. Citations commonly include your business name, address, phone number and sometimes additional information like hours of operation or a brief description.

Directory Submission: Directory submission is a process where website owners submit their site’s URL and other details to online directories. This is done to gain backlinks, increase online visibility, and improve search engine rankings.

Article Submission: Article submission is a practice in which individuals or website owners write articles and submit them to online article directories or platforms. The aim is to share valuable content, showcase expertise, and potentially gain backlinks to their own websites. Backlinks obtained through article submissions are known as article submission backlink.

In Conclusion:

Hope you understand what are Backlinks. These are like strong bridges connecting websites on the internet. These links are crucial for websites to become popular on search engines. It’s not just about having many links it is about having good quality ones. The better the links, the more likely a website will show up when people search online. Think of backlinks as essential friends on the path to making a website well-known and trusted in the digital world.

Hope you enjoyed reading Digiphlox’s blog post on What are backlinks and how they are important in SEO.

Thank you for reading here, I hope you have liked this article and the article is related to your search. For digital marketing, web designing, SEO, SMM, and more related services contact with DigiPhlox.


  1. What are Backlinks In SEO?

    Backlinks are incoming links from one website another. When one website includes a hyperlink that directs users to another site, it creates a backlink for the latter.

  2. How do I create backlinks to my website?

    Create backlinks with guest blogging, submitting to relevant directories, sharing on social media, and engaging with industry communities.

  3. Do backlinks still matter in SEO?

    Yes, backlinks still matter in SEO. They remain a critical factor for search engines to assess a website credibility, authority and relevance, significantly influencing its rankings in search results.

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