In the ever evolving world of retail, local businesses often find themselves struggling to compete with bigger, more established brands. One such business was a local jeweller based in Haldwani, Uttarakhand, who approached us at DigiPhlox with a simple yet challenging goal to increase footfall to their store.
In this blog, we walk you through how DigiPhlox helped this jeweller not only survive but thrive, increasing their foot traffic by an astonishing 200% within just a few months.
The Challenge
The jeweller had a beautifully curated store with an impressive range of gold, silver, and diamond jewelry. However, despite offering high-quality products at competitive prices, the footfall was consistently low. Their concerns were:
- Minimal online presence
- No website or Google My Business optimization
- Poor social media engagement
- Seasonal dependence on foot traffic
- Limited local awareness
They needed more customers walking into the store—not just during festive seasons but throughout the year.
Moreover, the business relied heavily on word-of-mouth marketing, which had its limitations. Their competitors had already started exploring digital marketing, and our client knew they had to catch up quickly or risk being left behind.
Step 1: Understanding the Business
Before diving into any strategy, we conducted a comprehensive business audit. We took the time to understand:
- Their target audience: Primarily women aged 25–55, bridal shoppers, and families looking for gifting options
- Unique selling propositions (USP): Custom designs, purity guarantee, and in-house craftsmanship
- Current marketing efforts: Occasional newspaper ads and festive hoardings
- Store location, layout, and customer experience: Convenient central location but underutilized branding and in-store engagement
This deep dive allowed us to create a tailored marketing strategy that aligned with their goals and budget.
Step 2: Building a Strong Online Presence
Website Development & SEO
We developed a sleek, mobile-friendly website showcasing their collections, client testimonials, store timings, and contact information. A blog section was included to regularly update customers about trends, tips, and new arrivals.
Search Engine Optimization (SEO) was implemented with a focus on local keywords like “jewellery shop in Haldwani,” “diamond rings Haldwani,” and more. On-page and off-page SEO strategies were applied, including:
- Optimized meta titles and descriptions
- Geo-targeted landing pages
- Backlinking from local business directories
Google My Business Optimization
We claimed and optimized their Google My Business (GMB) listing:
- Added high-quality images of the store and products
- Regularly posted updates and offers
- Collected and responded to reviews
- Ensured accurate NAP (Name, Address, Phone) consistency
We also encouraged happy customers to leave Google reviews in exchange for small in-store discounts. This boosted credibility and local SEO ranking.
Step 3: Social Media Magic
Our social media experts crafted a content calendar specifically designed for engagement and reach. This included:
- Daily posts showcasing products, festive collections, and behind-the-scenes moments
- Reels featuring customer testimonials and product highlights
- Giveaways and contests to create buzz and encourage shares
- Educational content on jewelry care, styling tips, and occasion-based suggestions
We focused on platforms like Instagram and Facebook, targeting users in and around Haldwani. Carousel posts and IG stories were also used to showcase new arrivals and time-sensitive offers.
Influencer Collaborations
We partnered with local micro-influencers to increase store visibility. These influencers visited the store, tried on jewelry, and shared their experience online, reaching thousands of potential customers.
Some influencers also conducted live sessions from the store, taking viewers on a virtual tour, which proved incredibly effective in generating interest.
Step 4: Paid Ad Campaigns
To accelerate results, we launched targeted ad campaigns:
- Facebook & Instagram Ads: Highlighting offers, new arrivals, and store events
- Google Ads: Using local search intent like “buy gold necklace near me”
- YouTube Ads: Short video ads that showcased bridal collections with emotional storytelling
We used geo-fencing to target users in a 10 km radius and retargeting pixels to re-engage previous visitors. Ad creatives were customized for different platforms and continuously A/B tested for effectiveness.
Step 5: Offline Integration
Digital marketing works best when it complements offline efforts. We created QR-code based discount coupons, which customers could scan in-store. Posters and standees were placed strategically across the town with a consistent brand message.
We also organized an in-store event titled “Sparkle Week,” promoted heavily online, where customers received exclusive discounts and freebies. This campaign alone brought in over 100 new customers in one week.
We tied up with wedding planners and local boutiques to distribute promotional leaflets and discount cards, further expanding brand visibility.
Step 6: Customer Retention Strategies
Bringing customers in is only half the job. We implemented:
- SMS and WhatsApp marketing to send birthday and anniversary wishes along with offers
- Email newsletters with styling guides, product launches, and exclusive previews
- A simple loyalty program where repeat customers earned points for every purchase
This helped turn one-time visitors into repeat buyers and brand ambassadors.
The Results
Within 3 months of launching the campaign:
- Website traffic increased by 350%
- Social media followers grew by 500%
- Store footfall rose by over 200%
- Monthly sales nearly doubled
- GMB listing began ranking in the top 3 for key search terms
- Customer engagement and brand recall drastically improved
More importantly, the jeweller reported a visible shift in brand perception—customers started referring to the store as “the most trending jewelry place in town.”
Key Takeaways
- A strong online presence is non-negotiable in today’s digital age
- Local SEO and GMB optimization drive real, foot-in-the-door results
- Social media isn’t just for likes; it’s a powerful tool for lead generation and brand building
- Influencer marketing works wonders when aligned with the right audience
- Offline and online integration is the secret sauce for local business growth
- Retaining customers with a personalized experience is as important as acquiring new ones
Final Words
At DigiPhlox, we believe in crafting custom solutions for every client. This success story is one of many that highlight our dedication to driving results.
Whether you’re a jewelry store, a local cafe, or a service provider, the principles remain the same—understand your audience, be visible where they are, and offer them value at every interaction.
If you’re a local business looking to boost visibility and sales, let’s connect and create a strategy that works for you.
DigiPhlox – Your Growth, Our Mission.
