April 26, 2025

In the ever evolving world of retail, local businesses often find themselves struggling to compete with bigger, more established brands. One such business was a local jeweller based in Haldwani, Uttarakhand, who approached us at DigiPhlox with a simple yet challenging goal to increase footfall to their store. In this blog, we walk you through how DigiPhlox helped this jeweller not only survive but thrive, increasing their foot traffic by an astonishing 200% within just a few months. The Challenge The jeweller had a beautifully curated store with an impressive range of gold, silver, and diamond jewelry. However, despite offering high-quality products at competitive prices, the footfall was consistently low. Their concerns were: They needed more customers walking into the store—not just during festive seasons but throughout the year. Moreover, the business relied heavily on word-of-mouth marketing, which had its limitations. Their competitors had already started exploring digital marketing, and our client knew they had to catch up quickly or risk being left behind. Step 1: Understanding the Business Before diving into any strategy, we conducted a comprehensive business audit. We took the time to understand: This deep dive allowed us to create a tailored marketing strategy that aligned with their goals and budget. Step 2: Building a Strong Online Presence Website Development & SEO We developed a sleek, mobile-friendly website showcasing their collections, client testimonials, store timings, and contact information. A blog section was included to regularly update customers about trends, tips, and new arrivals. Search Engine Optimization (SEO) was implemented with a focus on local keywords like “jewellery shop in Haldwani,” “diamond rings Haldwani,” and more. On-page and off-page SEO strategies were applied, including: Google My Business Optimization We claimed and optimized their Google My Business (GMB) listing: We also encouraged happy customers to leave Google reviews in exchange for small in-store discounts. This boosted credibility and local SEO ranking. Step 3: Social Media Magic Our social media experts crafted a content calendar specifically designed for engagement and reach. This included: We focused on platforms like Instagram and Facebook, targeting users in and around Haldwani. Carousel posts and IG stories were also used to showcase new arrivals and time-sensitive offers. Influencer Collaborations We partnered with local micro-influencers to increase store visibility. These influencers visited the store, tried on jewelry, and shared their experience online, reaching thousands of potential customers. Some influencers also conducted live sessions from the store, taking viewers on a virtual tour, which proved incredibly effective in generating interest. Step 4: Paid Ad Campaigns To accelerate results, we launched targeted ad campaigns: We used geo-fencing to target users in a 10 km radius and retargeting pixels to re-engage previous visitors. Ad creatives were customized for different platforms and continuously A/B tested for effectiveness. Step 5: Offline Integration Digital marketing works best when it complements offline efforts. We created QR-code based discount coupons, which customers could scan in-store. Posters and standees were placed strategically across the town with a consistent brand message. We also organized an in-store event titled “Sparkle Week,” promoted heavily online, where customers received exclusive discounts and freebies. This campaign alone brought in over 100 new customers in one week. We tied up with wedding planners and local boutiques to distribute promotional leaflets and discount cards, further expanding brand visibility. Step 6: Customer Retention Strategies Bringing customers in is only half the job. We implemented: This helped turn one-time visitors into repeat buyers and brand ambassadors. The Results Within 3 months of launching the campaign: More importantly, the jeweller reported a visible shift in brand perception—customers started referring to the store as “the most trending jewelry place in town.” Key Takeaways Final Words At DigiPhlox, we believe in crafting custom solutions for every client. This success story is one of many that highlight our dedication to driving results. Whether you’re a jewelry store, a local cafe, or a service provider, the principles remain the same—understand your audience, be visible where they are, and offer them value at every interaction. If you’re a local business looking to boost visibility and sales, let’s connect and create a strategy that works for you. DigiPhlox – Your Growth, Our Mission.